Florida Fruit & Vegetable Association shares and promotes the produce industry’s voice on a variety of critical issues, helping to build public support for sound agriculture government policy.

Reporters regard FFVA as a trusted source for news and perspective from Florida’s produce industry. This credibility enhances FFVA’s effectiveness on the issues that matter most to Florida agriculture. 

FFVA assists its producer members in telling their stories to the news media. The association also provides valuable expertise in crisis communication to assist members in being prepared for a variety of emergencies. If you are interested in risk assessment and development of a crisis communication plan for your company, contact Public Affairs Director Lisa Lochridge.

FFVA members are fully informed on critical industry issues through a variety of channels, including, our Harvester blog, and numerous regular email newsletters, digests and bulletins. 

The association also works to tell the story of Florida agriculture's vital impact on the economy and its environmental stewardship. Our strong social media presence communicates important positive messages about Florida agriculture.

Media and Crisis Communications

Lisa Lochridge
Director of Public Affairs

Member Communications and Social Media

Alyssa List
Communications Manager

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