Working with the media
FFVA shares and promotes the produce industry’s voice on a variety of critical issues, helping to build public support for sound agriculture government policy.
Reporters regard FFVA as a trusted source for news and perspective from Florida’s produce industry. This credibility enhances FFVA’s effectiveness on the issues that matter most to Florida agriculture.
FFVA assists its producer members in tell their stories to the news media. The Public Affairs Division also provides valuable expertise in crisis communication to assist members in being prepared for a variety of emergencies. If you are interested in risk assessment and development of a crisis communication plan for your company, contact Public Affairs Director Lisa Lochridge.
Director of Public Affairs